12 Tips for Great Graphic Design

12 Tips for Great Graphic Design

Whether you’re an experienced graphic designer or an amateur who wants a couple solid hints on how to create an eye-catching piece, here are 12 tips for great graphic design. 1. Work backwards. Put all your info into the layout before you begin designing. This way,...
Good ROI vs. Positive ROI

Good ROI vs. Positive ROI

In our last post, we raised the question of whether spending $15,000 to increase sales by $66,666 would be a good return on investment. The answer is … a definite maybe! Let’s say that you’re a non-profit, and the “sales volume” we’re talking about is donations. In...
Direct Mail Success Part 1

Direct Mail Success Part 1

Make your list and check it twice. The success of any direct mail campaign begins with the list. Profile your best customers. Discover the attributes that will ensure new customers will become loyal customers. Once you’ve dialed in on the optimum characteristics,...
Budget from the Bottom Up

Budget from the Bottom Up

We got an interesting response to our last post. One of our customers asked: “How much should I be spending on marketing?” She mentioned a statistic she’d read in one of her industry’s journals, which said that the average in the industry was somewhere between 6-8% of...