by Nick Fulton | Aug 16, 2013 | Marketing
Our recent post was titled Brilliant Advertising. As you see, this one is still about brilliant, but it’s about marketing rather than advertising. What’s the difference? According to the American Marketing Association, marketing is “the activity, set of institutions,...
by Nick Fulton | Aug 12, 2013 | Mailing
Getting your message in the hands of your customers is one of the most effective weapons in your marketing arsenal. The real power behind direct mail communication is having an accurate database. As a company whose mailing department plays a big role in its business,...
by Nick Fulton | Aug 9, 2013 | Digital Printing
Personalized print optimizes your current and potential customer information by creating a personalized direct mail piece. Using what you know about each customer, you can vary text, graphics, and images to help make the marketing piece more relevant and...
by Nick Fulton | Aug 2, 2013 | Marketing
Every year, the American Advertising Federation gives out its ADDY Awards to honor “the true spirit of creative excellence in advertising.” What does that have to do with you? Well, it highlights one of the most important by-products of advertising, the fact that...
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