Brilliant Marketing

Brilliant Marketing

Our recent post was titled Brilliant Advertising. As you see, this one is still about brilliant, but it’s about marketing rather than advertising. What’s the difference? According to the American Marketing Association, marketing is “the activity, set of institutions,...
What is Personalized Print?

What is Personalized Print?

Personalized print optimizes your current and potential customer information by creating a personalized direct mail piece. Using what you know about each customer, you can vary text, graphics, and images to help make the marketing piece more relevant and...

Brilliant Advertising

Every year, the American Advertising Federation gives out its ADDY Awards to honor “the true spirit of creative excellence in advertising.” What does that have to do with you? Well, it highlights one of the most important by-products of advertising, the fact that...