by Nick Fulton | Sep 27, 2013 | Marketing
It’s pretty well accepted that direct mail (or any other advertising program) tracks along a bell curve. In other words, the response comes slowly at first, then accelerates, then peaks, then declines and eventually disappears. If you don’t recognize and plan for...
by Nick Fulton | Sep 16, 2013 | Products and Services
There are many terms to describe eco-friendly business practices. But no matter how you label it they all share one purpose: to reduce waste. We’re all looking for ways to improve efficiency and reduce our negative impacts on the environment. But when it comes to your...
by Nick Fulton | Sep 6, 2013 | Marketing
What exactly is your marketing goal? Is it to generate new customers, or to get more business from established customers? It may very well be both, but we want you to think about three things today. First, direct mail is a very good way to acco mplish either goal....
by Nick Fulton | Sep 3, 2013 | Design, Digital Printing, Mailing, Marketing
You’ve heard of them. You’ve seen them. But do you actually understand what PURLs can do for your business or organization? PURL stands for “Personalized Unique Resource Locator.” They can be as simple as an extension of your existing web address, e.g.,...
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