Advertising vs. Promotion

Dictionary.com defines advertising as the act or practice of calling public attention to one’s product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc. Another way to say that might...

Make your call to action clear

Direct mail is sometimes referred to as direct response advertising. On one level, that refers to the idea that the response goes directly back to the mailer. You send out an offer, and you get back orders. Or perhaps you send out a fundraising request, and you get...