by Nick Fulton | Oct 14, 2013 | Marketing
Dictionary.com defines advertising as the act or practice of calling public attention to one’s product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc. Another way to say that might...
by Nick Fulton | Oct 7, 2013 | Uncategorized
Direct mail is sometimes referred to as direct response advertising. On one level, that refers to the idea that the response goes directly back to the mailer. You send out an offer, and you get back orders. Or perhaps you send out a fundraising request, and you get...
by Nick Fulton | Oct 3, 2013 | Design, Mailing, Marketing
In an earlier post, we wrote about the importance of not letting your marketing message get stale. A common example is mailing the same request or offer to the same list, month after month after month. Direct mail response tracks along a bell curve, whether you’re...
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