by mitchellgraphics | Dec 30, 2013 | Marketing
Our last two “marketing” posts have dealt with “the generation thing” and “the trust thing.” Today’s post will attempt to bring those two things together, with a specific example. As we noted earlier, the two oldest generations — the Matures and the Baby...
by mitchellgraphics | Dec 24, 2013 | Marketing
Let’s start out today by agreeing that your goal is to sell something. It may be a product. (Pizza. Life Insurance. An evening of great music.) It may be a service. (Lawn Care. Dentistry. Wealth Management.) It may be an idea. (Please send us some of your hard-earned...
by mitchellgraphics | Dec 13, 2013 | Marketing
Leading marketers are spending a lot of their time these days thinking about the differences between the generations. For the first time in history, there are really four generations influencing the marketplace: the Matures, the Baby Boomers, Generation X and...
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