A Successful Model For An Open House

In our last post, we started talking about open houses, and we thought we’d follow up with an example. The host in this “case study” is a manufacturing company, and the open house was held in their production center. The day itself was split into three segments. In...

Risk Removal, Part II

Are you a risk-taker? If so, how much of a risk are you willing to take? As a marketer, you always have to consider how much risk your customers and potential customers will be willing to take, and you have to remember that buying something you’ve never bought before,...

Risk Removal

Do you guarantee your product or service? Of course you do! If a customer is not satisfied, you’ll do something about it, right? Let’s think about how that can work for you on the “front end” of the sale. As we’ve written, it’s been proven over and over again in the...