Planning For A Trade Show

As we noted in our last post, trade shows provide an interesting marketing opportunity. But it’s not just a matter of showing up and hoping to talk to lots of buyers! Well in advance, you should establish a plan and a set of expectations, starting with the...

Putting On A Show

Many thousands of trade shows are held in the United States each year. They range from “monster” events like the Consumer Electronics Show which brought more than 150,000 attendees to Las Vegas earlier this year, to much smaller “tabletop” shows which might be...

Stretching Your Entertainment Budget

Is “wining and dining” a part of your marketing strategy? If so, there are a number of things you can do to stretch an entertainment budget, starting with choosing moderately-priced restaurants instead of expensive ones. We’re not suggesting that you do all of your...