How to Develop A Marketing Plan for the New Year

Start your business New Year resolution with a marketing plan that outlines your business objectives and marketing strategies. An annual marketing plan keeps businesses on track with goals. It ensures marketing opportunities and budgets are maximized. 1. Start You...

A Guide to Using the Correct Social Media Logos

Today it’s standard practice for businesses to list their social networks (facebook, twitter, instagram, etc.) on their marketing materials. Did you know that each social network has guidelines for its logo? These guidelines include what logo version you should...

Tips to Creating Your Annual Report

You’ve spent weeks pouring over numbers and charts in order to create a review of your company’s performance over the past year with its shareholders. The numbers may speak for themselves but not everyone understands statistics and standard deviation. How...

5 Reasons Why Direct Mail Works

In a world that has turned to online for the media hub it is common to question direct mail in today’s virtual era. Contrary to what you may contemplate, direct mail is not only effective, it has an outstanding return on investment. Why is it so effective you...