Stretching Your Entertainment Budget

Is “wining and dining” a part of your marketing strategy? If so, there are a number of things you can do to stretch an entertainment budget, starting with choosing moderately-priced restaurants instead of expensive ones. We’re not suggesting that you do all of your...

Building A Marketing Plan

In an earlier post, we stressed the importance of creating a Marketing Plan — as opposed to winging it. Do you remember WIDOW? (Winging It Doesn’t Often Work!) OK, so how do you that? What are the steps involved in building a marketing plan? It turns out that it may...

Good ROI vs. Positive ROI

In our last post, we raised the question of whether spending $15,000 to increase sales by $66,666 would be a good return on investment. The answer is … a definite maybe! Let’s say that you’re a non-profit, and the “sales volume” we’re talking about is donations. In...

Budget from the Bottom Up

We got an interesting response to our last post. One of our customers asked: “How much should I be spending on marketing?” She mentioned a statistic she’d read in one of her industry’s journals, which said that the average in the industry was somewhere between 6-8% of...