Stretching Your Entertainment Budget

Is “wining and dining” a part of your marketing strategy? If so, there are a number of things you can do to stretch an entertainment budget, starting with choosing moderately-priced restaurants instead of expensive ones. We’re not suggesting that you do all of your...

Building A Marketing Plan

In an earlier post, we stressed the importance of creating a Marketing Plan — as opposed to winging it. Do you remember WIDOW? (Winging It Doesn’t Often Work!) OK, so how do you that? What are the steps involved in building a marketing plan? It turns out that it may...
Good ROI vs. Positive ROI

Good ROI vs. Positive ROI

In our last post, we raised the question of whether spending $15,000 to increase sales by $66,666 would be a good return on investment. The answer is … a definite maybe! Let’s say that you’re a non-profit, and the “sales volume” we’re talking about is donations. In...
Budget from the Bottom Up

Budget from the Bottom Up

We got an interesting response to our last post. One of our customers asked: “How much should I be spending on marketing?” She mentioned a statistic she’d read in one of her industry’s journals, which said that the average in the industry was somewhere between 6-8% of...