by Nick Fulton | Dec 23, 2015 | Design, Marketing
Celebrating a successful milestone can give your business more credibility. It’s also a great time to generate more awareness of your services or products. The first step in celebrating a business anniversary is often creating an anniversary logo. Listed below...
by Nick Fulton | Nov 3, 2015 | Design, Marketing
Today it’s standard practice for businesses to list their social networks (facebook, twitter, instagram, etc.) on their marketing materials. Did you know that each social network has guidelines for its logo? These guidelines include what logo version you should...
by Nick Fulton | Jan 10, 2014 | Design, Mailing, Marketing, Products and Services
In an earlier post, we wrote about the difference between advertising and promotion. Advertising tells people what you hope they will buy from you. The role of promotion is to give them an incentive to buy now. It’s been proven over and over again in the marketplace...
by Nick Fulton | Oct 3, 2013 | Design, Mailing, Marketing
In an earlier post, we wrote about the importance of not letting your marketing message get stale. A common example is mailing the same request or offer to the same list, month after month after month. Direct mail response tracks along a bell curve, whether you’re...
by Nick Fulton | Sep 3, 2013 | Design, Digital Printing, Mailing, Marketing
You’ve heard of them. You’ve seen them. But do you actually understand what PURLs can do for your business or organization? PURL stands for “Personalized Unique Resource Locator.” They can be as simple as an extension of your existing web address, e.g.,...
by Nick Fulton | Jul 29, 2013 | Design
Whether you’re an experienced graphic designer or an amateur who wants a couple solid hints on how to create an eye-catching piece, here are 12 tips for great graphic design. 1. Work backwards. Put all your info into the layout before you begin designing. This way,...
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