by Nick Fulton | Jan 12, 2016 | Mailing, Marketing
Mitchell Graphics is your no hassle, expert source for high performance Every Door Direct Mail. Our production facilities print thousands of EDDM pieces for our customers. EDDM is a saturation mailing targeting every address within a specific carrier route or zip...
by Nick Fulton | Jan 12, 2016 | Mailing, Marketing
When and why you should use Mitchell’s direct mail services: Usually if you are going to mail 1,000 or more pieces, it is worth the investment to hire a direct mail house like Mitchell Graphics to sort and process your direct mail for you. If you go on your own you...
by Nick Fulton | Jan 10, 2014 | Design, Mailing, Marketing, Products and Services
In an earlier post, we wrote about the difference between advertising and promotion. Advertising tells people what you hope they will buy from you. The role of promotion is to give them an incentive to buy now. It’s been proven over and over again in the marketplace...
by Nick Fulton | Oct 3, 2013 | Design, Mailing, Marketing
In an earlier post, we wrote about the importance of not letting your marketing message get stale. A common example is mailing the same request or offer to the same list, month after month after month. Direct mail response tracks along a bell curve, whether you’re...
by Nick Fulton | Sep 3, 2013 | Design, Digital Printing, Mailing, Marketing
You’ve heard of them. You’ve seen them. But do you actually understand what PURLs can do for your business or organization? PURL stands for “Personalized Unique Resource Locator.” They can be as simple as an extension of your existing web address, e.g.,...
by Nick Fulton | Aug 12, 2013 | Mailing
Getting your message in the hands of your customers is one of the most effective weapons in your marketing arsenal. The real power behind direct mail communication is having an accurate database. As a company whose mailing department plays a big role in its business,...
Recent Comments