FOLD of the week #342
4-Panel Accordion with Stacked Die-Cut Images

This week, we’re bringing you a super-fun idea that can be spun into many different creative concepts. This brochure for Bell Canada was designed to highlight the benefits of their Bell Fibe TV service. They chose a 4-panel accordion fold that uses a series of die-cuts that are centered and stacked at the top of the brochure. The phone, tablet, laptop and TV screens increase in size and create a layered, 3-D effect—and each screen is playing a different show to cover a broad scope of programming interests. Great idea!