FOLD of the week #344
Award-Winning Can-Shaped Accordion Mailer
This week’s super-cool selection is both fun and mail-friendly. As part of an award winning awareness campaign from Fixation Marketing of Bethesda, Maryland, this mailer was created for the Can Manufacturers Institute. The campaign was developed to raise awareness around using aluminum and steel as a sustainable solution for food and beverage packaging. A 6-panel accordion in the shape of a can (and 6 cans!) demonstrates the concept very dynamically, while the size and shape is in a great proportion for mail. It’s a must-see.