FOLD of the week #361
Smart Broadside Self-Mailer Idea

How about a simple breath of fresh air this week? We think you’ll love this little tweak to a classic 8-Page Broadside format. Designed and produced by Suttle-Straus of Waunakee, Wisconsin, this self-mailing promotional piece takes on a classic “quarter fold” 8-page format—but there’s a twist on the inside. A slim, inverted short fold was designed to create a focal point that adds lots of visual impact, while not impacting the budget or production at all. We hope you like this week’s budget-friendly folded solution as much as we do!