Celebrating a successful milestone can give your business more credibility. It’s also a great time to generate more awareness of your services or products. The first step in celebrating a business anniversary is often creating an anniversary logo. Listed below are a few additional things to consider when planning for your commemorative campaign.
Acknowledge your customers
This is the perfect time to acknowledge your customers; without them, you would have nothing to celebrate. Don’t just tell your customers about your celebration, include them in it.
Here are ways you can give your best customers the recognition they deserve:
- Send hand-signed “thank-you” cards embossed with your anniversary logo
- Feature them in a commemorative booklet that thanks your most loyal customers
- Give your best customers a commemorative gift such as a bag or shirt with your anniversary logo on it
- Identify your long lasting customers with a poster for your lobby that shows years of business together
Trade shows and community events
If you participate in trade shows, incorporate your commemorative campaign theme and graphics into your display. You can hold a contest that relates to your milestone event. Special products, pricing and gifts will also help build excitement and drive traffic to your booth.
You can also build awareness of your milestone by doing positive acts in your community. Use your milestone as a reason to sponsor a community event or a non-profit organization.
Incorporate your anniversary milestone into company tours
Many businesses routinely take prospects and new customers on a tour of the company. Be sure to include your milestone story along the way. Display key photographs such as your first product or a founder’s portrait at appropriate tour stops. Don’t forget to provide your tour attendees with your commemorative newsletter.
Using commemorative stationery throughout the year and printing special commemorative business cards for yourself and your sales force is an easy, personable way to constantly remind your prospects and customers of your success.
Our professional designers can create a spectacular anniversary logo or commemorative booklet for your milestone campaign.