BRANDING IDENTITY DEVELOPMENT
When multiple people are involved in promoting your business, maintaining a consistent brand message becomes essential. That’s where Brand Identity Development plays a key role. By creating a unified visual and verbal identity, you make it easier for your team—and your partners—to represent your brand clearly and consistently across all platforms.
As part of the process, we establish comprehensive brand guidelines that outline how to apply your logo, typography, color palette, and visual style. These standards ensure that every piece of communication—from brochures and newsletters to product packaging and digital content—reflects a cohesive and professional image.
WHY BRAND IDENTITY MATTERS
A well-developed brand identity does more than just look good, but it works! Your brand identity supports your business in meaningful ways. Specifically, it helps you:
- Deliver a clear and consistent message to your customers
- Connect your products and services with the right audience
- Establish a unified voice across both print and digital platforms
- Differentiate your brand from the competition
- Build credibility, foster trust, and ultimately drive purchases
Ultimately, your brand identity influences how customers perceive you—and whether they choose you.
WHAT’S INCLUDED IN A BRAND IDENTITY PACKAGE?
A brand identity package can vary based on your specific needs, but it often includes essentials such as:
- A brand standards document
- Business cards
- Letterhead and stationery
- Flyers and brochures
- Convention or trade show displays
We customize each package to match your specific objectives. Whether you’re launching a new brand or refreshing an existing one.
WHAT’S IN A BRAND IDENTITY STANDARDS DOCUMENT?
As part of the Brand Identity Development process, we build a standards document that helps everyone stay on-brand—no guesswork required. These guidelines typically include:
- Proper logo usage and approved variations
- Typography rules, including fonts, sizes, and formatting
- Official brand colors and instructions for accurate application
By providing these visual standards, you enable your team to create branded content with consistency and confidence—whether for print, web, or packaging.
Real-World Brand Identity Development in Action
Successful brand identity development is more than just choosing the right fonts and colors … It’s about creating a complete, cohesive experience that resonates with your audience. At Mitchell Graphics, we partner with organizations across industries to design brand identities that not only look great but also perform across all platforms. Each project showcases our commitment to helping brands build trust, stand out in competitive markets, and maintain consistency across every communication channel.
Citizens National Bank - Brand Standards
THINGS THAT CAN SAVE YOU TIME & MONEY
TIP: These are all the things that a designer will need to get started on a project. Providing these elements upfront can speed up the time spent by the designer but if you don’t have everything we are happy to help build your brand.
- No branding has been established for business
- Stock art is needed
- Custom art elements needs to be created
- Copywriting or messaging need to be done
- Typesetting the copy if not provided in a digital format
- Color correcting for photo accuracy
- Creation of custom infographics
MORE WITH MITCHELL
We build custom solutions for every client. See some of our work, and contact us for your customized quotes. From designing and printing to wide-format, merchandising and beyond, we’re the “more” you’ve been looking for.