Mail List Help and Mailing Guidelines
We mail millions of mail pieces every year for hundreds of customers in all 50 states. Mitchell Graphics is your one source for complete mailing services including List Processing, Postal Automation, Fulfillment, Market Research and Consultation. Below you will find answers to some of the most common questions regarding mail lists and mailing guidelines.
Mail List Preparation
Renting a Mail List
We work with a number of list providers and can assist you in obtaining mailing lists. It is important that you have a clear picture of who you wish to mail to. Your Account Manager can assist you in developing a strategy to identify your best prospects. We can compare your customer database to the rented list and remove any duplicates. This is called running a suppression file against your mailing list. Mail List Processing
CASS – The Coding Accuracy Support System examines each address in your mailing list for proper formatting to standardize spelling, abbreviations, addresses and adds +4 Zip to improve the accuracy of your mailing. All Mitchell Graphics mailings are CASS certified. We are able to supply you with the “non-CASS” addresses so you can update your mailing list.
NCOA – The National Change of Address service is required every 90 days. NCOA matches addresses in your list with change of address notifications in the USPS database. This ensures your mail is sent to the most recent address on file for the recipient. We can email the “move updates” to you so you can update your database.
Designing for Direct Mail
The Postal Clear Zone
When designing a piece for direct mail there are certain areas within the mailing panel that need to be kept clear of any text and images. This will help minimize your postage and avoid delays in processing your mailing project. The downloads below can be used directly in your layout file for reference. Simply right-click on the PDF or JPEG link and save the file to your desktop. Then place it in the bottom right corner of your layout and start designing. Be sure to keep any design elements off the clear zones. Download PDF or PNG
Mailing Guidelines and Discounted Rates
First Class and Standard A Mail Delivery
First Class mail is treated differently than Standard A mail (the old Bulk Rate mail). First Class is usually delivered in 3-5 business days and will be returned to you at no charge if undeliverable. Standard A mail can take up to 2-3 weeks to reach the recipient and will be discarded with no notification if undeliverable. Notification of a Bad Address on Standard A Mail The USPS has a number of Ancillary Service Endorsements that can be printed on your mail piece to determine how undeliverable mail is treated. Contact your Account Manager to discuss your needs.
Postcard Postage Rates
Postcards up to 4.25″ x 6″ get a 32 cent stamp. Around 23 cents if processed as a First Class Automated mailing here at Mitchell Graphics. Postcards larger than 4.25″ x 6″ all the way up to 6” x 11” in size can be mailed either First Class or Standard A. First Class Automated postage is around 39 cents each. Standard A Automated mails at around 27 cents each. Non-profit institutions mail at around 17 cents per piece. Exact postage is determined after we process your mailing list. Postage is usually paid by check made payable to US Postmaster and is delivered to the Post Office with your mailing.
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