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A Quick Guide to Selecting Paper for Print

Paper choice can often times be the most important decision you make when it comes to completing your printed project. Varying paper types can convey a unique message depending on its texture, color, brightness, or weight. Selecting the right paper may sound...

Keep Calm and Mail On

The Numbers Don't Lie - Direct Mail Works. With data like this, what are you waiting for? This infographic is just the tip of the iceberg. A quick internet search leads to countless statistics about just how effective direct mail really is. All the naysayers have been...

Why is it more than just a beverage coaster?

Drive Sales It’s the first step to increasing your sales… Coasters don’t just serve to protect the surface they’re sitting on, they dare customers to try something different, tempt them to taste and prompt them to purchase. It’s not just for bars and restaurants…...

FOLD of the week #362 Stitched Traveling

FOLD of the week #362 Stitched Traveling Snake Fold This week's solution is an amazing feat of design and print production from McGuffin Creative Group and Classic Color in Chicago. Designed for the always-fabulous Veritiv Chicago Paper Show, this year's 27th...

FOLD of the week #361 Smart Broadside Se

FOLD of the week #361 Smart Broadside Self-Mailer Idea How about a simple breath of fresh air this week? We think you'll love this little tweak to a classic 8-Page Broadside format. Designed and produced by Suttle-Straus of Waunakee, Wisconsin, this self-mailing...

FOLD of the week #360 Creative Shaped Tr

FOLD of the week #360 Creative Shaped Tri-Fold Invitation This week's solution is both simple and fun. A luau-themed event invitation for Spradling International Marine, this clever idea utilizes a classic tri-fold format and modifies the perimeter shape into a...

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