Three Things to Consider for Your Postcard Marketing
- Your postcard should have one specific purpose that is valuable to the receiver.
- Keep your message simple. Less really is more in this case. Your postcard should include one message.
- Postcards can be used for many purposes, including: reminders, gift certificates, coupons, new product announcements, openings, discounts and even as tickets.
- Remember postcards work best to generate leads (not close sales). Don’t try to explain everything, and be sure to include multiple ways to contact you.
- Postcards work well when they cleverly present their message in a unique way. Try to use striking images, graphics or perhaps print on a unique, textured card stock to stand out.
- Make the most of both sides of the postcard. The non-address side should have the main message. It may help to think of the front as a poster. The address side should include your offer, contact information and other details.
- Short, bold headlines work best. Avoid jumbled information so the content is easy to skim and read.
- Keep in mind, oversized cards give you more space to include photos, coupons and even a map to your location.
- Postcards are great for timely messages, offers with a deadline, or renewal reminders.
- Encourage quick action. Give customers a good reason to act now; perhaps include a fast action bonus with a deadline.