BRANDING IDENTITY DEVELOPMENT
The more people you pay to work with your brand, the more important brand guidelines become. A key goal of brand guidelines is to ensure that all parties use the brand elements consistently. Brand guidelines provide the information and tools that set the standards across the board. These guidelines include brand names, logos, typefaces and other design elements in advertisements, brochures, newsletters, packaging and online communications.
The Goal
- Deliver your business’s message or explain its products
- Connect your products and services with customers
- Create a unified message across your company’s various channels
- Help you stand out from your competitors
- Get users to purchase your products
An average brand identity package can include some or all of the following
- Business cards
- Letterhead
- Flyers
- Folded brochures
- Email templates
- Convention displays
Brand standards documents typically include
- The different elements of your logo and how they should be used
- Typography (what fonts your logo uses, how and where they’re used)
- What color palette your logo uses and what parts of the logo those colors are used for
BRANDING SOLUTIONS
BASIC BRAND
- Business cards
- Letterhead
- 1 promotional marketing piece
- Basic brand guidelines
INTERMEDIATE BRAND
- Stationery pieces (business cards, letterhead, envelope, note pads, etc.)
- Intermediate brand guidelines)
- Promotional marketing pieces (folded brochures, flyers, email templates, etc.)
COMPLEX BRAND
- Research, brand strategy, and learning as much as we can about your business
- Messaging or tag line
- Stationery pieces (business cards, letterhead, envelope, note pads, etc.)
- Complex brand guidelines
- Promotional marketing pieces (folded brochures, flyers, email templates, etc.)
- Brand assets (graphic elements, textures, backgrounds)
BRANDING IDENTITY EXAMPLES
Our clients trust us to deliver professional design and messaging that’s functional, beautiful, and brand consistent. See some of the work we’ve created for our clients.
Citizens National Bank - Brand Standards
THINGS THAT CAN SAVE YOU TIME & MONEY
TIP: These are all the things that a designer will need to get started on a project. Providing these elements upfront can speed up the time spent by the designer but if you don’t have everything we are happy to help build your brand.
- No branding has been established for business
- Stock art is needed
- Custom art elements needs to be created
- Copywriting or messaging need to be done
- Typesetting the copy if not provided in a digital format
- Color correcting for photo accuracy
- Creation of custom infographics
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MORE WITH MITCHELL
We build custom solutions for every client. See some of our work, and contact us for your customized quotes. From designing and printing to wide-format, merchandising and beyond, we’re the “more” you’ve been looking for.