BRANDING IDENTITY DEVELOPMENT

The more people you pay to work with your brand, the more important brand guidelines become. A key goal of brand guidelines is to ensure that all parties use the brand elements consistently. Brand guidelines provide the information and tools that set the standards across the board. These guidelines include brand names, logos, typefaces and other design elements in advertisements, brochures, newsletters, packaging and online communications.

BRANDING SOLUTIONS

BASIC BRAND

• Business cards
• Letterhead
• 1 promotional marketing piece
• Basic brand guidelines

INTERMEDIATE BRAND

• Stationery pieces (business cards, letterhead, envelope, note pads, etc.)
• Intermediate brand guidelines)
• Promotional marketing pieces (folded brochures, flyers, email templates, etc.)

COMPLEX BRAND

• Research, brand strategy, and learning as much as we can about your business
• Messaging or tag line
• Stationery pieces (business cards, letterhead, envelope, note pads, etc.)
• Complex brand guidelines
• Promotional marketing pieces (folded brochures, flyers, email templates, etc.)
• Brand assets (graphic elements, textures, backgrounds)

THINGS THAT CAN SAVE YOU TIME & MONEY

TIP: These are all the things that a designer will need to get started on a project. Providing these elements upfront can speed up the time spent by the designer but if you don’t have everything we are happy to help build your brand.

• No branding has been established for business
• Stock art is needed
• Custom art elements needs to be created
• Copywriting or messaging need to be done
• Typesetting the copy if not provided in a digital format
• Color correcting for photo accuracy
• Creation of custom infographics

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