What is Direct Mail Personalization?


Direct Mail, Sent From Petoskey – With A Personal Touch

Direct mail personalization is the ability to include personal information, like the recipient’s first name, directly on a printed product.

Direct Mail Personalization at Mitchell Graphics
Mitchell Graphics offers personalization services on postcards, note cards, letters, envelopes and more. Information within a mailing list, like a first name, can be assigned to a specific area within a print file. The file is then output using digital or inkjet press technology, resulting in each piece being uniquely personalized to the intended recipient.

Direct Mail Personalization Examples
– Postcard with coupons personalized with the recipient’s name
– Business reply note card pre-populated with name and address, making it easy for the recipient to return
– Personalized letters and envelopes

More By Mitchell

DIRECT MAIL MARKETING – Direct mail marketing allows for targeted communication with an intended audience using print. Popular products include postcards, letters, catalogs and more. Mitchell Graphics offers complete, in-house direct mail marketing services.

PRINT ON DEMAND – Print on demand is the ability to print static files on an as needed basis, often in small quantities, on a digital press. Print on demand often allows for quicker turnaround and reduced waste compared to a conventional printing process.

COLLEGE PRINTING – Mitchell Graphics has 40 years of experience helping colleges communicate with students. Our unique model enables everyone to focus on what they do best. Your college benefits from free consultation and complete project management. Put our college and university expertise to work for you!


We build custom solutions for every client. See some of our work, and contact us for your customized quotes. From designing and printing to wide-format, merchandising and beyond, we’re the “more” you’ve been looking for.