Drost Landscape – Logo Design
Drost Landscape purchased Willcome Tree Service – a leader in Northern Michigan tree service operations.
With both the Willcome Tree Service and Drost Landscape brands well-established, the marketing minds at Drost were challenged to come up with a new brand that encompassed more than landscaping and tree services.
The team wanted to build a logo and brand identity package that reflected their full scope of offerings and would be widely recognized as a symbol of quality.
The Mitchell Graphics creative team aligned with the Drost marketing group to delve into development of this new brand identity.
Through information gleaned in discovery sessions focused on the company’s strengths, weaknesses and goals, along with a competitor analysis, Mitchell Graphics developed a new look for Drost.
This refresh was then applied to everything from standard stationary products, to vehicles, direct mail campaigns, Drost’s online and social presence, as well as advertisements and billboards.
The comprehensive overhaul allowed Drost to leverage their merger while continuing to strengthen awareness of their services and overall growth.